Read and discuss research paper by Dr. Soussan Djamasbi, "Generation Y, Web Viewing, & Eye Tracking,"
This is a great research paper when we look at the potential that Generation Y will bring to the market and most importantly to Internet based sales. I found the data impressive and the way it has been used to decipher the outcome. To state and recognize the characteristics that are more important to a website for Gen Y is something that is intriguing when we know that they are fast, more restless, eager for growth and innovation lovers. This technologically frenzy group has been living in the e age since their birth and therefore requires something really exciting, more than the Gen X has seen. This research paper is very useful to companies and products that involve the internet, or social media based promotion or sales. Gen Y, being the biggest group and spending most of their time on the internet and social media, makes it clear that this should be a company's target market. In order to sell to them a company needs a website that has what they are looking for.
Eyetracking is very important for this demographic. The website has to have webdesign elements that the GEN Y population is looking for. The research shows that the market needs a more targeted mode of sales and marketing techniques than the traditional ways. Since this group is the biggest among those identifies and is going to grow accordingly, we need to identify the resources, techniques and elements that define their basic instincts of buying online. This research is a good guide for the companies to define their online contents better and present a much better ambience online for the Gen Y.
To read the article mentioned in this post please click the link below:
http://www.mendeley.com/research/generation-y-web-design-and-eye-tracking/
