Sunday, November 20, 2011

10/15 Class- Business Model Ideas

What business model ideas from the 10/15 class can you apply to your business plan project?

The model for Shipit2me is pretty simple :
1. A buyer goes online to their favorite brand which is say a European one
2. Selects the product and makes a purchase.
3. Key in your Shipit2me mailbox address (European Warehouse)
4. The parcel is then sent to the European Warehouse
5. Once it reaches the warehouse, Shipit2me forwards the package to the customer’s USA address

Now, the business model can be improved based on other ideas shared during the 10/15 class, by providing some extra services and features that the customer can benefit from. The structure is offering the customers a huge amount of savings in terms of shipping costs. In addition to that it’s also allowing a buyer to make a purchase of a product that might not be available for shipment to their country through the online store. In this way we see that there are four definite benefits that can be offered:
· Package Forwarding to our destination
· Personal Shopping on my behalf by Shipit2me
· Package Consolidation of many to one
· Cost saving on discounts and offer on shipping.

To get the best of these features if the traffic can be increased by using social media marketing it will definitely add value to the website. Also as we know on the different types of forces that that are going to drive the business, I would focus on the controllable factors, like the supply chain, and the product differentiators. I might not be able to control the bargaining power of the customers however I would definitely be able to influence them by providing innovative offers and cost savings.

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